Xiaomi’s annual ‘Diwali with Mi’ sale has turned out to be a blockbuster event for the company in India. Its Global VP and Managing Director India, Manu Kumar Jain, on Monday tweeted that the company sold over 8.5 million units with over $1 Billion GMV (approximately Rs 7,200 Crore) in last one month.
According to Jain, Xiaomi sold over 6 million units of smartphones in that 8.5 million number. Its ecosystem products and accessories collectively crossed 2.1 million milestone, while the buzzing TV category saw over 400,000 units of sale during Diwali festive season between October 9 to November 8.
1 Team, 1 Month, 1 Billion! 🤘@XiaomiIndia sold 8.5M+ devices worth US$ 1B+ in just one month (9th Oct to 8th Nov)! 💪
* 6M+ smartphones
* 400K+ Mi TVs
* 2.1M+ ecosystem products & accessories.RT if you bought a #Xiaomi device during this festive period. #DiwaliWithMi (1/2) pic.twitter.com/3Hrz7KN9R3
— Manu Kumar Jain (@manukumarjain) November 12, 2018
Jain’s also noted that Xiaomi remained number 1 across most of the categories on Amazon India and Flipkart’s various Diwali sales. Mainly categories like smartphones, TVs, wearables, powerbanks, home security, air purifier among others did great business for the company.
The 2018 edition of ‘Diwali with Mi’ brought a number of discount offers, cashback, coupons and more to consumers this festive season. Xiaomi occasionally hosted three-day sale events as part of Diwali sale including its popular Re 1 flash offer.
Diwali festive sale: We also remained #1 across most of the categories on @amazonIN and @Flipkart: best-seller in Smartphones, TVs, Wearables, Powerbanks, Home Security, Air Purifier & more categories.
Thank you Mi Fans for all your love and support ❤️#DiwaliWithMi (2/2) pic.twitter.com/u9m0pj23KI
— Manu Kumar Jain (@manukumarjain) November 12, 2018
The highlight deals by Xiaomi included Rs 2,000 discount on Xiaomi Redmi Note 5 Pro, Redmi Y2, and Xiaomi Mi A2. The Mi LED Smart TV 4A 43-inch was offered at Rs 1,000 discount while Mi Power Bank 2i White 20,000mAh and Mi Power Bank 2i 10,000mAh were offered at Rs 100 discount on mi.com.
Similar to Xiaomi’s Diwali with Mi sale, the company also had partnered with Flipkart and Amazon for various festive offers during Big Billion days and Great Indian Festival. Both platforms have also generated good numbers for the company in this one month.
