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Samsung challenging Apple in European smartphone market, but iPhone a tough target

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The first quarter of the year saw Samsung challenging Apple in the European smartphone market, retaking the No. 1 slot from the iPhone maker.

A new market intelligence report says that Samsung is now trying to adopt Apple’s strategy of focusing on premium sales and the ecosystem. However, it says competing with the iPhone won’t be easy …

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The post Samsung challenging Apple in European smartphone market, but iPhone a tough target appeared first on 9to5Mac.

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