After announcing that iPhone revenue was down 15 percent year-over-year in Q1 2019, Tim Cook was asked during Apple’s earnings call about iPhone pricing. Analyst Steve Milunovich asked Cook whether Apple might have pushed the “envelope a little bit too far” and might have to bring prices back down in the future.
The post Tim Cook admits that higher iPhone prices are a ‘factor’ in declining upgrade rates appeared first on 9to5Mac.
