Chinese smartphone manufacturer, OnePlus, has opened its “largest-ever OnePlus Experience store globally in Bengaluru, India”. Located at Brigade Road, OnePlus Boulevard consists of two floors that span over 39,000 square feet with several entry and exit points. The store gets an ample amount of natural light and green areas.
As for the architecture, the OnePlus store uses a five-sense omni-directional design approach that aims towards providing customers with “a holistic, premium offline experience to interact closely with the brand’s offerings”. The material used in the store includes terracotta material finish for the walls, several clay and ceramic artworks sourced from artists across India and more.
OnePlus Boulevard also has a dedicated community zone that comprises a community lounge, gaming zone as well as an auditorium to host events. Additionally, it also includes the signature coffee experience zone, a special unboxing zone as well as a dedicated customer service center. OnePlus says that this store will serve as “a special hub for its community”.
Et voila!
So when are you coming to visit? #OpentoPlay pic.twitter.com/cPxDGFXvou— OnePlus India (@OnePlus_IN) February 24, 2022
For the unversed, in 2020, OnePlus had announced an investment of Rs 100 crore towards offline expansion in India. The company says that it has rapidly scaled its offline retail operations over the years, and looks to operate 15,000+ offline stores, including partnered stores, by the end of the year.
As per a statement by Navnit Nakra, India CEO and Head of India Region, OnePlus India, “Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the ‘OnePlus Boulevard.’ This is also a testament towards our commitment to provide our community with the best user experience across all offerings of our brand.”
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